Conference Soft Skills

The dynamic of creative brain

Uncover the levers and obstacles that pave the way of creative processes.


Conference Soft Skills

The dynamic of creative brain

Uncover the levers and obstacles that pave the way of creative processes.


Creativity consists in creating new and useful solutions that meet specific needs.
It includes a set of creative processes, like imagination and adaptation, which are largely subconscious, nested, and hardly dissociable. They can be fast and sudden or, by contrast, they can be time-consuming and lasting.

As a consequence, creativity is often conceived as a chaotic and non-linear journey that only a few people with peculiar intellectual abilities manage to go through.
This vision feeds a series of myths on creative personality traits, on random and unpredictable discoveries and "aha" moments, and on the role of the right brain in creative processes.

Advances in cognitive psychology and neuroscience shed light on brain networks associated with creative processes and on how these brain networks interact with each other.
These findings reveal how the brain makes new connections and which ingredients smooth the dynamic of creative processes.

In this conference, I will present the levers and obstacles of creative processes according to brain dynamic.
I will present the cognitive challenges that the brain faces to move from imaging to adapting new and useful solutions, including "aha" moments.


Key points


  • Myths on creativity and the reality on cognitive challenges

  • Contribution of cognitive neuroscience on creativity

  • Brain dynamic of creative processes

  • How to activate brain networks associated with imagination

  • How to activate brain networks associated with adaptation

  • How to provoque "aha" moments

  • Your new knowledge


  • Know the basics of cognitive neuroscience and brain functioning

  • Know the 3 key creative processes according to brain dynamic

  • Manage the levers and limits of creative processes

  • Use brain-friendly techniques to unlock creative processes


  • Audience concerned


  • Designers, project managers, directors, leaders, entrepreneurs

  • Consulting firms, training establishments

  • General public

  • Indicative duration


  • 1 hour talk

  • 30 minute session of open questions


  • Speaker

    Speaker

    Sandrine Duverne, Dr

    Speaker, Author, & Researcher
  • +200 hours of teaching and training pratices

  • +20 participations in international conferences

  • +19 years of research in cognitive psychology and neuroscience

  • +4 year experience in technological innovation


  • Academic institutions

    Do you want to stimulate
    your creativity ?

    Do you want to stimulate your creativity ?

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