Startup founders launch into the entrepreneurial adventure to run innovative projects and to explore new solutions and new business models.
When the startup project is successful and accelerates its growth, founders face new entrepreneurial challenges like hiring a bunch of collaborators with different skills, automating production and business processes, and entering new markets.
Founders must then change perspective to stop exploring and to start exploiting their proven solutions and business model.
At the individual level, founders need to accelerate their own cognitive development to successfully transit to the role of CEO.
But the transition from startup to scale-up foster conditions that trigger cognitive biases, which restrain changing perspectives and achieving new goals.
Advances in cognitive psychology and neuroscience reveal the cognitive biases that impact the capacity to adapt behaviors and how the brain meets these cognitive challenges.
In this conference, I will present the levers and obstacles that influence the transition from founder to CEO.
I will unfold the cognitive biases that impact the capacity to adapt to the startup evolution and to achieve the transition to scale-up.
Cognitive biases in exploration and exploitation phases
Brain system 1 and 2 to make decision
Brain dynamic to change perspective
The impact of optimism about expected growth and profits
The impact of confirmation and dysconfirmation of expectations
The impact of hasty conclusions
Know the basics of cognitive neuroscience and brain functioning
Know how the brain works to make decision
Manage the exploration/exploitation dilema at the individual level
Use brain-friendly techniques to circumvent cognitive biases
Entrepreneurs, intrapreneurs, innovators, students
Incubators, accelerators, training establishments, business schools
General public
1 hour talk
30 minute session of open questions
+200 hours of teaching and training pratices
+20 participations in international conferences
+19 years of research in cognitive psychology and neuroscience
+4 year experience in technological innovation
Academic institutions
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contact@creacog.com
We are located in Paris, France
