Conference Soft Skills

Cognitive biases from startup to scale-up

Uncover the levers and obstacles to achieve the transition from founder to CEO.



Conference Soft Skills

Cognitive biases from startup to scale-up

Uncover the levers and obstacles to achieve the transition from founder to CEO.


Startup founders launch into the entrepreneurial adventure to run innovative projects and to explore new solutions and new business models.
When the startup project is successful and accelerates its growth, founders face new entrepreneurial challenges like hiring a bunch of collaborators with different skills, automating production and business processes, and entering new markets.
Founders must then change perspective to stop exploring and to start exploiting their proven solutions and business model.
At the individual level, founders need to accelerate their own cognitive development to successfully transit to the role of CEO.

But the transition from startup to scale-up foster conditions that trigger cognitive biases, which restrain changing perspectives and achieving new goals.
Advances in cognitive psychology and neuroscience reveal the cognitive biases that impact the capacity to adapt behaviors and how the brain meets these cognitive challenges.

In this conference, I will present the levers and obstacles that influence the transition from founder to CEO.
I will unfold the cognitive biases that impact the capacity to adapt to the startup evolution and to achieve the transition to scale-up.


Key points


  • Cognitive biases in exploration and exploitation phases

  • Brain system 1 and 2 to make decision

  • Brain dynamic to change perspective

  • The impact of optimism about expected growth and profits

  • The impact of confirmation and dysconfirmation of expectations

  • The impact of hasty conclusions

  • Your new knowledge


  • Know the basics of cognitive neuroscience and brain functioning

  • Know how the brain works to make decision

  • Manage the exploration/exploitation dilema at the individual level

  • Use brain-friendly techniques to circumvent cognitive biases


  • Audience concerned


  • Entrepreneurs, intrapreneurs, innovators, students

  • Incubators, accelerators, training establishments, business schools

  • General public

  • Indicative duration


  • 1 hour talk

  • 30 minute session of open questions



  • Speaker

    Speaker

    Sandrine Duverne, Dr

    Speaker, Author, & Researcher
  • +200 hours of teaching and training pratices

  • +20 participations in international conferences

  • +19 years of research in cognitive psychology and neuroscience

  • +4 year experience in technological innovation


  • Academic institutions

    Do you want to succeed your transition
    from founder to CEO ?

    Do you want to succeed your transition from founder to CEO ?

    Contact us now !

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    +33 981 18 61 21
    contact@creacog.com
    Paris, France