Meeting people's need is a key requirement for succesful innovation.
Innovation methods centered on humans and user experience take into account inputs from users right from the earliest stages of development to ensure that the new solutions meet their needs.
But a challenge remains to succeed in deploying innovative solutions at scale!
Users also need to change their habits to premanently adopt new products or new services.
Yet, once the novelty emulation drops, the innovative solutions might turn into a gadget and users might go back to their proven and satisfying old habits.
In this conference, I will unfold the cognitive biases that influence the development and adoption of innovative solutions.
I will present the cognitive biases that influence both developers and users from the earliest stages of development to the sustainable adoption of new uses.
Cognitive biases to change habits
Brain system 1 and 2 in cognitive biases
Brain dynamic to adopt new uses
Optimism in expected advantages
Confirmation and dysconfirmation of expected advantages
Effects of fashion, trends, and social pressure
Know the cognitive biases in user experience
Understand how the brain works to make decision
Manage automatisms and habits
Use brain-friendly techniques to circumvent cognitive biases
Designers, developers, innovators, students
Consulting firms, training establishments, schools
General public
1 hour talk
30 minute session of open questions
+200 hours of teaching and training pratices
+20 participations in international conferences
+19 years of research in cognitive psychology and neuroscience
+4 year experience in technological innovation
Academic institutions
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contact@creacog.com
We are located in Paris, France
