Conference Technology Uses

User Experience: Cognitive biases to adopt new uses

Uncover the levers and obstacles to deploy your innovation at scale.



Conference Technology Uses

User Experience: Cognitive biases to adopt new uses

Uncover the levers and obstacles to deploy your innovation at scale.


Meeting people's need is a key requirement for succesful innovation.
Innovation methods centered on humans and user experience take into account inputs from users right from the earliest stages of development to ensure that the new solutions meet their needs.

But a challenge remains to succeed in deploying innovative solutions at scale!
Users also need to change their habits to premanently adopt new products or new services.
Yet, once the novelty emulation drops, the innovative solutions might turn into a gadget and users might go back to their proven and satisfying old habits.

In this conference, I will unfold the cognitive biases that influence the development and adoption of innovative solutions.
I will present the cognitive biases that influence both developers and users from the earliest stages of development to the sustainable adoption of new uses.


Key points


  • Cognitive biases to change habits

  • Brain system 1 and 2 in cognitive biases

  • Brain dynamic to adopt new uses

  • Optimism in expected advantages

  • Confirmation and dysconfirmation of expected advantages

  • Effects of fashion, trends, and social pressure

  • Your new knowledge


  • Know the cognitive biases in user experience

  • Understand how the brain works to make decision

  • Manage automatisms and habits

  • Use brain-friendly techniques to circumvent cognitive biases


  • Audience concerned


  • Designers, developers, innovators, students

  • Consulting firms, training establishments, schools

  • General public

  • Indicative duration


  • 1 hour talk

  • 30 minute session of open questions



  • Speaker

    Speaker

    Sandrine Duverne, Dr

    Speaker, Author, & Researcher
  • +200 hours of teaching and training pratices

  • +20 participations in international conferences

  • +19 years of research in cognitive psychology and neuroscience

  • +4 year experience in technological innovation


  • Academic institutions

    Do you want to succeed in depolying
    your innovation at scale ?

    Do you want to succeed in depolying your innovation at scale ?

    Contact us now !

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